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‘Where is Singapore?’: Trump-Kim summit a PR coup for tiny city-state

SINGAPORE (Reuters) – As pictures of North Korean chief Kim Jong Un strolling by revelers at a rooftop bar the evening earlier than an unprecedented assembly with President Donald Trump circulated round social media websites, U.S. residents began asking ‘Where is Singapore?’.

FILE PHOTO: Tourists pose for images with the Marina Bay Sands and the Merlion statue (unseen) at a common vacationer spot alongside Marina Bay in Singapore July 24, 2015. REUTERS/Edgar Su/File Photo

‘Singapore’, the tiny Southeast Asian city-state that performed host to nuclear talks earlier this week, was essentially the most searched time period on web search engine Google within the United States on Monday with over 2 million hits.

Related searches throughout these 24 hours included ‘Where is Singapore’, ‘Singapore summit’ and ‘time in Singapore’.

Blanket media protection on Monday included Kim’s shock tour of the enduring Marina Bay Sands lodge and its surrounding gardens, and the primary hours of the assembly with Trump within the resort island of Sentosa.

Singapore mentioned it spent S$20 million ($15 million) on the summit, a determine that drew the ire of some residents. However, advertising and marketing consultants say the protection generated from the occasion could possibly be price greater than 10 instances that.

FILE PHOTO: A TV display screen reveals a information report concerning the assembly between U.S. President Donald Trump and North Korea’s chief Kim Jong Un at a media middle for the summit, in Singapore June 12, 2018. REUTERS/Tyrone Siu/File Photo

“It places Singapore on the map for international audiences,” mentioned Oliver Chong, govt director, communications and advertising and marketing functionality at Singapore Tourism Board.

Tourism contributes round four % to Singapore’s GDP each year. Visitor arrivals hit a document 17.four million final 12 months boosted by China, its prime market, and India.

But simply months in the past, way of life journal Time Out ranked Singapore among the many world’s least thrilling cities.

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Andrew Darling, CEO and founding father of communications company West Pier Ventures, mentioned it will price greater than S$200 million to generate the type of publicity Singapore has obtained to date by internet hosting the summit.

Media intelligence agency Meltwater mentioned the protection over the three days across the summit equated to $270 million of promoting, whereas the month main as much as it was price $767 million.

“The Trump-Kim Summit has arguably been the single most important event that brought Singapore to the attention of the most people around the world,” mentioned Jason Tan of media promoting company Zenith Singapore.

“For many Asians, Singapore as the choice of destination reinforces our image as an efficient and safe country. For Americans who might not be as familiar with Asia, the summit definitely brought Singapore into the global spotlight.”

Still, even some who ought to know higher struggled to precisely place Singapore – generally known as the Little Red Dot in reference to its depiction on a map.

The U.S. State Department mistakenly made Singapore a a part of neighboring Malaysia in a word issued in reference to the summit, drawing a slew of snide feedback on social media.

Reporting by Aradhana Aravindan and John Geddie. Additional reporting by Dewey Sim. Editing by Lincoln Feast.

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