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Over-Fifties Hollywood Stars Depp, Downey Jnr and Cruise Fool UK Daters on Age Old Issue

  • Lumen, the primary app-only courting platform for over-fifties, highlights 41% of daters discover it tough to foretell the age of somebody, 21% typically suppose they’re older than they’re.
  • New vary of license-free ‘age appropriate’ photographs launched to deal with ‘old age’ stigma

One could also be greatest often called Captain Jack Sparrow, the opposite the chief of the Avengers – however though each Johnny Depp and Robert Downey Jnr are of their mid-fifties, a majority of British daters suppose they’re youthful, highlighting a deeper courting age and picture problem within the UK.

With Wolverine and Greatest Showman film celebrity Hugh Jackman turning 50 on Friday (12/10) – the brand new analysis reveals Brits discover it more and more tough to guess the age of individuals by taking a look at their photographs. Lumen, the first ever app-only courting platform devoted to the over-fifties, has revealed the developments and wants for this age group on the courting scene because it units out its ‘anti-ageism’ mission to finish the misperceptions related with this group.

The app has discovered that over 41% discover it very tough to foretell the age of somebody by just by taking a look at a photograph of them with 21% typically pondering on a regular basis individuals are older than they’re, which they blame on Hollywood utilizing older actors to participant youthful characters.

To take a look at this Lumen requested a panel of daters to guess the age of eight well-known Hollywood actors. Results present that the general public is way from clear with over 60% pondering 55 12 months previous Johnny Depp was underneath 50, 63% pondering 53 12 months previous Robert Downey Jnr was underneath 50, and almost half (46%) pondering 56 12 months previous Tom Cruise was underneath 50. In truth, lower than 1 / 4 of the 1,300 individuals surveyed positioned the celebs of their appropriate five-year age bracket.

Age

% who thought he was underneath 50

% who thought he was over 50

Chris Hemsworth

35

90%

10%

Matt Damon

47

91%

9%

Hugh Jackman

49

61%

39%

Will Smith

50

59%

41%

Robert Downey Jnr

53

63%

37%

Johnny Depp

55

60%

40%

Tom Cruise

56

46%

54%

George Clooney

57

21%

79%

And the difficulty isn’t simply with figuring out movie stars, Lumen has discovered that in exams performed by the app, many individuals affiliate photographs of individuals in their sixties and seventies as being of their fifties.

Charly Lester, co-founder of Lumen mentioned:
“Our aim at Lumen is to shine a light on images and realities that truly reflect today’s over fifties, not just a Hollywood version of them.”

“It isn’t easy to age someone based on their picture, especially as the entertainment industry constantly uses older men to play younger roles. Given Will Smith just turned 50 and Hugh Jackman will turn 50 this month, we were curious what UK daters thought their actual ages were.”

To mirror the fact of what it means to be over 50 at present, Lumen has created a library of copyright-free photographs precisely capturing the vibrancy of this demographic, which it’s calling on different manufacturers to undertake.

Lumen thinks this can be a deeper concern with present portrayals of over-fifties lacking the mark, with stereotyped inventory imagery and deceptive language failing to seize the enjoyable and journey of being single and over 50. Just one in 5 (21%) of these aged 50 and upwards consider manufacturers’ representations of their age group are correct, based on analysis by YouGov.

Charly Lester, continued:
“Of course those on our app are primarily concerned with the authenticity of images. To ensure everyone on the platform is genuine, we make every new user take a selfie when they join, which is cross-referenced against the photos they use in their profile. Everyone on the app must have at least three profile photos so people can see what they really look like.”

Technology is central to this course of, and Lumen makes use of a specifically created algorithm to evaluate the selfie picture and authenticate in opposition to the opposite photographs supplied in addition to spotlight doubtless age of the particular person.

-Ends-

For extra info, please contact Gee Wong on zero20 3176 4721 or at gee.wong@kaizo.co.uk

About Lumen
Lumen is the primary app-only courting platform for over-fifties, particularly designed for them to fulfill real like-minded singles.

The app builds on insights from present courting providers to offer a protected, welcoming, and age-appropriate courting neighborhood for greater than 80 million single males and ladies globally aged over 50. Lumen options 100% verified photographs, with detailed profiles together with no less than three photographs and has been designed to encourage significant conversations.

Lumen has been co-founded by Antoine Argouges, who has spent years in product growth and solution-building for a few of the world’s largest courting apps, and Charly Lester who’s a number one courting trade knowledgeable; beforehand Dating Editor on the Guardian and Founder and CEO of The Dating Awards.

Lumen is obtainable to customers within the UK and might be downloaded now, freed from cost, from the App Store and Google Play Store.

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