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Nigerian millennials fuel domestic tourism

IKOGOSI, Nigeria (Reuters) – Deola Akeju stood below the gushing waterfalls of Ikogosi in western Nigeria, laughing together with her mates and different vacationers as they explored the forest’s swimming pools and streams.

She is one in every of a rising variety of Nigerian holiday-makers eager to discover their nation, one whose unenviable fame for violent crime and corruption largely deters worldwide vacationers.

Nigeria thus loses out on tourism revenues to different nations perceived to be safer equivalent to Kenya, Ghana and the Gambia.

Small, social media-savvy corporations like Social Prefect Tours (SPT) and TVP Adventures are hoping younger professionals like Akeju will type a burgeoning market of vacationers wanting to find the pure magnificence and tradition in their very own yard.

“At first you would not think there are this many exciting places here, but when you travel you realize that … there are a lot of fun places, so it is a very good experience to see the beauty of the country,” mentioned Akeju, 23, who works in IT insurance coverage.

From lush forests sheltering waterfalls and heat springs within the west to the Alpine-like mountains of the east, from festivals to historic websites, sights are in no scarcity within the west African nation.

But not like African vacationer locations equivalent to Kenya, South Africa and Tanzania, Nigerian governments have invested little in nurturing the business.

“The government is more focused on other sources of income and has not really developed the tourist sector,” mentioned Chiamaka Ntia, SPT’s founder.

“People as well are not really informed that there are places that they can go to for leisure, for holiday and also, these places are not properly taken care of, they are not up to standard when you compare … to those other African countries.”


Nigeria introduced in $1.09 billion from worldwide tourism in 2016, the newest 12 months accessible, in keeping with the World Bank. By comparability, Kenya obtained $1.62 billion that 12 months, Tanzania bought $2.16 billion and South Africa $eight.81 billion.

Information and Culture Minister Lai Mohammed has mentioned the federal government has applied insurance policies – together with the introduction of visas on arrival final 12 months and efforts to enhance the ailing energy, highway and rail infrastructure – to make Nigeria extra enticing for abroad vacationers.

“There is no doubt that Nigeria is fast becoming a destination of choice for international tourists,” he mentioned in August. His ministry, nevertheless, mentioned an uptick in vacationer numbers was based mostly on anecdotal proof because it lacks information.

Despite the minister’s assertion, issues persist for Nigeria’s tourism business.

“The downside will be the roads, not so good roads, they are not that great at all,” mentioned Chinedu Ahanonu, a Lagos-based coaching advisor in her thirties, additionally on the SPT tour.

Infrastructure is a significant problem: in addition to decrepit roads, trains are a rarity and flights are infamous for delays and cancellations.

Travel may also be harmful. Many roads are suffering from kidnappings and accidents, police usually tend to ask for cash than provide a service and lethal communal clashes have erupted throughout a lot of Nigeria’s hinterland states, significantly this 12 months.

Despite these hurdles, the journey companies say they deal with protected, accessible spots. For Ahanonu, the trouble is value it.

“It is so much richer, because, you know, it is like finding a diamond inside the rough, in your own place,” she mentioned.

Additional reporting by Felix Onuah in Abuja; Writing by Paul Carsten; Editing by Alexis Akwagyiram and Emelia Sithole-Matarise

Our Standards:The Thomson Reuters Trust Principles.

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