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Brits to spend seven times their weekly grocery budget on festive food

LONDON – 6 December 2018 – Brits will splash out on festive indulgences this yr, spending an common of £166 per particular person on their Christmas groceries. The analysis from buying and fundraising platform, Give as you Live , has discovered that the quantity is seven times extra per particular person than the common weekly spend on family food and drinks*.

Britain’s largest festive food spenders
City Average spend per particular person
London £199
Bristol £188
Southampton £187
Brighton £182
Aberdeen £181
Birmingham £180
Chelmsford £173
Portsmouth £172
Manchester £170
Newcastle £170

Merry males and lavish Londoners spend probably the most
The survey additionally revealed that males are possible to need a number of extra pigs in blankets than girls, as they’re anticipated to splash out a mean of £177 per particular person on food throughout the festive season, above girls’s £154 per particular person.

Across the cities, London and Bristol are the most important Christmas food spenders with residents forking out £199 and £188 per particular person respectively, while these in Nottingham and Norwich are extra modest when it comes to spending on food, with each cities spending a mean of £122 per particular person, the bottom spend of the cities surveyed.

Christmas adverts do work in spite of everything
Whilst the survey means that Brits count on to be spending huge, it additionally highlights that Brits might change their ordinary grocery store of selection primarily based on Christmas adverts. According to the outcomes, virtually half of Brits (44%) say that grocery store Christmas adverts immediate them to purchase their festive food objects at a special grocery retailer to their ordinary one.

Festive adverts aren’t the one factor that influences how we grocery store. The survey questioned Brits on what evokes their weekly buying record, discovering that on-line recipes (37%), cooking TV programmes (29%), and movies on Facebook and YouTube (18%) are the highest sources of inspiration.

Greg Hallett, managing director at Give as you Live, commented, “Whether it’s cooking for the family on Christmas day, eating out with friends or hosting festive dinner parties, food at Christmas time brings people together. But it is also expensive, which is why it’s important to budget and plan during the festive season, such as with pre-paid grocery cards, online deals, and bulk buying. These can all help keep the costs down and ensure everyone can enjoy indulging without worrying about the cost too much.”

Give as you Live surveyed 2,000 British shoppers on their grocery buying habits in October 2018.

Editors notes
*Average food and drink weekly expenditure is £23.34 per particular person in accordance to ONS figures .

For all press enquiries :
Lucy Steadman / Charlotte Stoel
Firefly Communications
Tel: +44 (zero)203 861 3600

About Give as you Live
Give as you Live is a complete fundraising hub for charities. Give as you Live’s merchandise make it straightforward for all 220,000 UK charities to generate further revenue and improve supporter loyalty via innovate know-how.

All Give as you Live merchandise are free for charities and could be managed and accessed by way of a charity’s personal safe admin space. Give as you Live presents:

  • Revenue stream via giveasyoulive.com and the Give as you Live app, which redirects a share of every buying buy on the positioning to a charity of the consumer’s selection
  • Give as you Switch, the place customers can evaluate and change insurance coverage or power supplier whereas elevating a donation for a charity of their selection
  • Everyclick search which redirects a share of the promoting revenues generated by on-line search to a charity of your selection
  • Customisable fundraising pages and fundraising teams for charities, colleges, corporations and extra on the Everyclick web site
  • Bespoke advertising campaigns for charities all year long
  • Reduced printing prices for charities and companies via its specialist Print Management Service

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