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Brazilians not so soccer mad after all, report suggests

ZURICH (Reuters) – Brazil’s repute as a soccer-mad nation has been dented by a report which discovered that solely 60 % of these interviewed mentioned they have been within the sport.

A person walks on a road painted within the colours of the Brazilian flag forward of the 2018 World Cup, at Vila Isabel neighborhood in Rio de Janeiro, Brazil June 11, 2018. REUTERS/Sergio Moraes

The United Arab Emirates got here prime of a desk compiled by international data, knowledge and measurement firm Nielsen Sports which ranked 30 nations based on the share of the inhabitants who described themselves as focused on soccer.

The UAE, the place the determine was 80 %, was adopted by Thailand (78 %) and Chile, Portugal and Turkey (all 75) whereas five-times world champions Brazil ranked a modest 13th.

The Brazilian determine had dropped from 72 % in 2013, the yr earlier than the nation hosted the World Cup the place the nationwide workforce have been humiliated 7-1 within the semi-finals by Germany.

Brazilians might be very fickle about soccer and attendances at video games within the nation fluctuate wildly, relying on the type of the groups concerned, whether or not they’re at a decisive stage of a contest, the kickoff time of the match and even the climate.

Last season’s Brazilian championship had a modest common attendance of 16,418.

The report mentioned that the determine for China elevated from 27 % in 2013 to 32 % in 2017, in India from 30 % to 45 % and within the U.S. from 28 % to 32 %.

The United Kingdom, regardless of boasting the English Premier League, was a modest 17th within the rankings with 51 %.

The report additionally mentioned that Portugal and Real Madrid ahead Cristiano Ronaldo dominated using social media by gamers, properly forward of his rival Lionel Messi.

His 570 million engagements throughout Facebook, Twitter and Instagram within the first 5 months of this yr have been properly forward of Neymar, with 294 million, and Messi with 201 million.

The report identified that engagements, fairly than variety of followers, have been the important thing to understanding the worth of a social media account, as they confirmed how many individuals interacted with the account and gave a greater concept of impression and affect.

Social media success was not at all times linked to success on the pitch, the report added.

“A broader range of factors comes into play, such as the ability to project a likeable personality or enviable lifestyle,” it mentioned.

Controversial Real Madrid defender Sergio Ramos was fourth with 158 million engagements and Liverpool and Egypt ahead Mohamed Salah fifth with 105.three million.

In phrases of social media followers, Ronaldo additionally led with 322.eight million throughout Twitter, Instagram and Facebook mixed whereas Neymar had 194.2 million and Messi 181.9 million.

Writing by Brian Homewood in Bern, enhancing by Pritha Sarkar

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